Aeris made medical-grade air purifiers, designed in Switzerland. We designed their social and digital campaigns.

Clean air is a hard thing to sell in a feed. The main benefit is invisible, and the category is full of brands showing smoke, dust, and worried parents to make the point. Aeris had the engineering to skip the scare tactics, so we did too. The posts lean on the product itself, plenty of empty space, and short, plain claims a medical device can back up. The test for each one was whether you could take it in during the half second it takes to scroll past.

(Aeris was acquired by iRobot in 2021.)