Startups don't need a brand book. They need a logo that works at 16 pixels, a site that ships this month, and a deck the founder can edit at 11 pm without breaking it. So that's where we start: identity, a Framer site built on real components so your team can change copy without calling us, and a pitch template that matches. Later, when there's a product, the same system carries into the UI without a redesign. We're in Milwaukee, which means we're an hour behind New York and two ahead of San Francisco, and we're used to working async with founders who don't have time for a weekly design review.