MUA, now The People Readiness Project, helps leaders and teams build emotional awareness and better working relationships. We joined at the startup stage, before there was a name, and built the foundation of the brand.

Corporate wellness has two easy ways to fail. Lean too soft and HR buyers read it as a meditation app. Lean too corporate and the employees it’s meant for tune it out. The identity had to work for two people at once: the one signing the contract and the one opening the journal. We kept the palette calm, the type clear, and the tone warm without getting precious, and built it to work on screen and paper from the first day.