Before GRNHS, Ethan spent five years art-directing a national campaign for Lee Enterprises, a newspaper company with 70-plus local titles, so this is the sector we know from the inside. Media brands have a hard job: be recognizable in a feed at thumbnail size, hold up on a masthead, and stretch across a podcast cover, a newsletter header, and a paywall page without three different logos. We build the identity and then the kit around it, meaning social templates, episode art systems, and a Framer site that editors can update at midnight. Most of this work comes to Milwaukee from newsrooms and publishers elsewhere, and it runs fine on a shared Slack channel and a weekly call.