There's no feeling like hitting the open road, with sights set on adventure. It's not just about the destination; it's about the journey. The pitstops, the photo-ops, bathroom breaks, and picnic lunches. 4W2F embodies the spirit of the road; a longing for more meaningful experiences and connections; freedom from the normal. This brand seeks to feed your spirit and guide you toward your next adventure. Keep your eyes on the road, head in the sky, and heart towards the future.

We built the identity for Elkline's overland line from the mark outward. Apparel is a hard test for a logo. It has to embroider, screen print, and survive a wash cycle, and it has to read on a jacket seen from across a campsite. The mark stayed simple so the personality could live in how it's used.