Synchronicity

2019

Synchronicity brand identity hero

Synchronicity

2019

Synchronicity brand identity hero

Brands that hold their own at the counter. We build the identity and the packaging, and we build it to sell.

Brands that hold their own at the counter. We build the identity and the packaging, and we build it to sell.

Brands that hold their own at the counter. We build the identity and the packaging, and we build it to sell.

Cannabis packaging design has to pass compliance and still stand out on a crowded counter. We build cannabis brand identities and packaging systems that handle state labeling requirements without giving up personality — so the brand reads at arm's length and the details read up close.

Cannabis packaging design has to pass compliance and still stand out on a crowded counter. We build cannabis brand identities and packaging systems that handle state labeling requirements without giving up personality — so the brand reads at arm's length and the details read up close.

Every state writes its own label rules, and they change. We design the packaging so the compliance panel has a fixed home and everything else can breathe: the warning text, THC content, batch number, and symbol go where they go, at the size they have to be, and the brand still shows up first when the jar is in someone's hand. The system has to cover flower, pre-rolls, edibles, and vapes without becoming four different brands, and it has to work in child-resistant packaging that was not designed with graphics in mind. Wisconsin isn't a recreational market yet, so this work comes to Milwaukee from states that are. We've learned the rules for each one as we've gone.

Every state writes its own label rules, and they change. We design the packaging so the compliance panel has a fixed home and everything else can breathe: the warning text, THC content, batch number, and symbol go where they go, at the size they have to be, and the brand still shows up first when the jar is in someone's hand. The system has to cover flower, pre-rolls, edibles, and vapes without becoming four different brands, and it has to work in child-resistant packaging that was not designed with graphics in mind. Wisconsin isn't a recreational market yet, so this work comes to Milwaukee from states that are. We've learned the rules for each one as we've gone.

01

Do you know our state's requirements?

02

Can you design for CR (child-resistant) packaging we've already sourced?

03

What about hemp and CBD?

MKE, WI, US

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