Earthbath makes natural pet care products in San Francisco, shampoos and grooming supplies built to be safe for pets and easier on the planet. They wanted their online presence to feel as considered as what’s in the bottle, so we built their photography and digital look.

Natural pet care is a crowded shelf, and most of it looks the same: soft greens, leaves, a dog in a field. The challenge was warmth without falling into that. We put the animals first, in real homes and actual baths, and let the products show up where they would really be used. Pet owners know what bath time looks like. The pictures should too.