We designed a modular social campaign for Rocket Lawyer built around real small-business pain points. Using research-backed stats as the core narrative, each visual pairs a relatable business moment with a clear product benefit — making legal help feel less abstract and more immediately useful. The system is unique, repeatable, and built to scale across feeds and formats.

The constraint was volume. A campaign like this needs dozens of executions across formats, and a system that requires a designer for every one is a system that dies in month two. So we built the visual logic first: how a stat sits with an image, how the product benefit lands, what changes between a feed post and an email header and what never changes. Each piece stands alone in a scroll, but they compound when someone sees the fourth one.