Found is business banking for the self-employed: freelancers, creators, and one-person companies who would rather do the work than the paperwork. We built their ad system.

Finance ads have a trust problem and an attention problem at the same time. The audience scrolls fast, and anything that looks like a bank brochure gets skipped. Anything that looks too casual raises the question of whether it’s safe to keep money there. We split the difference with clean layouts, one idea per ad, and copy that sounds like a person. Every ad had to make sense in about a second and still look like it came from a real bank.