Synairgy used to be CPR HVAC. The name made sense when the company mostly handled emergency repairs. Under new ownership it had grown into a full-service team, and “CPR” kept telling customers to call only when something broke.

We renamed the company and rebuilt the identity from scratch. An HVAC company’s biggest billboard is its vans, followed by the shirts its techs wear into people’s homes. So the mark had to read from across a parking lot and still look right stitched on a chest pocket. We kept it simple, chose colors that hold up on a vehicle, and picked a name that describes the company it is now, not the one it used to be.