Doritos

Doritos After Dark was a late-night ghost kitchen: a globally inspired menu of Doritos-flavored dishes delivered in New York, Los Angeles, Phoenix, and Las Vegas in December 2022, culminating in a one-night pop-up dinner in LA on the winter solstice. David Milan designed the logo and type.

We worked directly with PepsiCo alongside Milan and carried that direction through the full packaging system: the party box, bags, individual item containers, wrappers, sauce packets, and belly bands. A chip bag sits on a shelf. This had to survive a delivery driver, look right on a table at 1 a.m., and still read as Doritos in a photo the size of a thumbnail. We also built the photo treatments, which ran past the packaging into ads and environmental.