In a tough era for local journalism, we set out to remind people why it still matters.
“Where Your Story Lives” connects the dots across a national network of local newsrooms, showing that every headline starts close to home.

It’s a campaign built around the simple truth that all news is local — and that the journalists telling these stories aren’t outsiders looking in; they’re neighbors, living the stories right alongside their readers.

Created with Jam Sandwich
Creative Direction: Dave Quintiliani