This sub-brand was developed with Jam Sandwich to give East Orange’s Urban Enterprise Zone a distinct, high-visibility identity within the larger civic system.

Built to support small business growth and economic development, the brand combines bold typography with modular layouts and directional language — making it easy to apply across signage, storefront programs, digital outreach, and zone-specific campaigns. Designed to energize and attract, while staying firmly tied to the city’s evolving brand system.