Alterknit had the craft, the clientele, and the reputation — but its original brand identity wasn’t doing the work. The founder reached out struggling with confusion around how the business was being perceived: Was it luxury? Was it DIY? Was it fashion?

We led a full rebrand to clarify and elevate. The new identity embraces Alterknit’s unique position in the market: high-end knit repair, rooted in sustainability, delivered with unmatched precision. We built a quiet, confident visual system that mirrors their work — detailed, intentional, and designed to last.